Most of you won’t be surprised to see Arsenal chasing the heels of Manchester City to the second spot in the premier league, their tactical awareness and all round team play is what makes them one of ‘the’ teams to watch. They often get compared to both Barcelona and Real Madrid with their seamlessly controlled one touch football. They are a very energetic team and a team that defenders hate playing against. The addition this season of Alexis Sanchez has really made them a team to fear.

Footballers are constantly in the limelight on the pitch week in week out, but unless its negative news, they don’t usually get spoken about off the pitch. Well, what if you could follow your favourite footballers off the pitch living their day to day lives?

Well that’s exactly what Footlocker and Adidas have done when teaming up to promote their new ‘Pure BOOST Chill shoe.’ By connecting a go-pro to one of their new range of shoe, they filmed Theo Walcott through the streets of London going about his everyday business. You know the deal from getting a fresh new cut to being chased by the paparazzi, their latest advert features it all. This is no ordinary shoe, this is a shoe that has been approved by the very man himself.


A shoe perfect for those of us who lead very energetic lifestyles or equally the sporty and fashion conscious type, the Pure BOOST Chill has something for everyone. Having first being launched back in May 2014 as the Pure BOOST, it was an instant hit. The new shoe retailing this year will debut in a range of colours both aimed at male and female markets. This will be exclusive to Footlocker Europe.

Follow the conversation on Twitter, Facebook and Instagram at #approvedboost, #boost and @FootLockerEU or visit the Adidas Website for more information.

Post sponsored by Adidas & Footlocker